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Sonnenalp Philosophy

Unequivocal values, plenty of family warmth and the very best of service are the pillars on which our Sonnenalp philosophy stands. One vision, one concept, one central message: our five-star Sonnenalp Resort in the Allgäu is where holiday dreams come true and memories are made that last a lifetime. In the capable hands of the fourth generation of the Fäßler family this luxury hotel's vision is abundantly clear as it heads towards its centenary in 2019. Mindful of five aspirational guiding principles, we plan to continue in the illustrious footsteps of the past hundred years and further the hotel's status as a trailblazer of luxury tourism in the Alps. The Sonnenalp Resort’s primary pledge: each and every guest is treated like royalty.
The strength of the Sonnenalp philosophy is its emotionalisation. Instead of offering cool impersonal perfection, exclusivity and universal anonymity, the Sonnenalp is a traditional Allgäu hotel where tradition and human qualities are paramount. Restoring harmony so often missing in our hectic daily lives, we enable guests to reconnect not only with nature but also with others and with themselves. So, rather than yearning for distant shores the Sonnenalp aims to engender a feeling of coming home in their guests.
Our warmest wishes from the Sonnenalp
Anna-Maria und Michael Fäßler


Text_and_headline | by Dr. Radut